Case studies

Sales training


Exceed your sales targets with
our result focused sales training programs


Professional Certification



In today’s hyper-competitive world of unprecedented growth, the way your products and services are sold by your sales teams is of utmost importance. upGrad Work Better’s sales training programs are tailor-made to suit specific industry dynamics and challenges. They have helped our clients, across industries, achieve sales success. Our deep understanding of the nuances of different segments - from corporate and retail to channel and inside sales - adds significant value to clients. These capabilities, coupled with the expertise to adapt our sales training programs to different geographies, cultures and regional languages of India, makes us the most preferred sales training partner of the biggest names in different industries.

Our sales trainings have significantly improved the performance of sales executives as well as had a positive impact on the managerial and leadership skills of sales managers and sales leaders in driving sales productivity. A critical aspect that our clients appreciate the most is the way we ensure implementation and sustenance of skills and knowledge through tools such as On-the Job Training (OJT).

We are immensely passionate about helping you achieve your sales goals. Let’s work together towards growing your revenue numbers through sales training programs, customized to your unique requirements.


OVER 575,000+


OVER 575,000+





Comprehensive Workshop Portfolio

Our certification workshops are available as B2B and B2C versions, and can be customized to suit the industry-specific requirements of a client.

Learning Capsules

Learning Capsules are 90-180 minutes virtual instructor-led live online classes that provide an overview of the key concepts of a subject. They integrate seamlessly into a professional’s work day given their duration and online mode of delivery.

  • Core Selling Skills: Key Concepts
  • Sales Planning: Plan Meticulously For Solid Sales Results
  • Appointment Setting: Maximize Customer Outreach
  • Prepping-up For a Sales Meeting: The Non-Negotiables for Effective Meetings
  • Impression Management: Grooming & Etiquette for Sales
  • Building Rapport & Trust: The Foundation of Strong Customer Relationships
  • Effective Probing: Unearthing Client Challenges & Needs
  • Master Your Sales Pitch
  • Impactful Sales Presentation That Wins Business
  • Skillful Objection Handling: Answer Questions Like a Pro
  • 6 Principles of Influencing: Learn the Secret of Top Sales Performers
  • Follow-up & Closure: Winning Formula to Close More Deals
  • Cross-Selling & Up-Selling: Farming Skills to Maximize Repeat Business
  • Key Account Management: Key Concepts
  • Key Account Planning & Mapping: The Foundation of Success in Key Accounts
  • Building Strategic Relationships: Develop Strong Rapport & Trust With Key Stakeholders
  • Need Identification & Analysis: Uncover Strategic Goals of Your Key Accounts
  • Presenting Solutions Like a Consultant
  • Turn Objectives into Opportunities: Effective Objection Handling
  • Influencing Strategic Decision Makers
  • Win Strategic Deals Through Strong Follow-up & Closing Skills
  • Growing Your Key Accounts Through Cross-Selling & Up-Selling
  • Channel Sales: Key Concepts
  • Channel Partner Recruitment Strategy: How to Recruit the Best Channel Partners
  • Co-creating a Promising Business Plan
  • Building True Partnerships: Rapport & Trust Building With Channel Partners
  • Sales Enablement: Training & Coaching the Channel Partners to Keep Winning Business
  • Channel Performance Management: Strategies to Ensure Consistently High Channel Performance
  • Motivating Channel Partners: Keep the Selling Spirit High
  • Retail Sales: Key Concepts
  • Creating a Lasting First Impression
  • Engaging the Customer: Build Genuine Rapport & Trust
  • Uncovering Customer Needs & Challenges: Effective Probing
  • Impactful Product Demonstration & Comparison
  • Best Practices in Overcoming Customer Objections
  • Closing the Sale: Strategies to Convert More Visitors into Customers
  • Leading Sales Teams: Key Concepts
  • Developing Accountability, Ownership & an Entrepreneurial Mindset as Sales Leaders
  • Creating the Roadmap for Team Success: Sales Planning & Goal Setting
  • Building Strong Team Connect: Building Rapport & Trust With Team Members
  • Sharpening the Saw: Developing High Performing Sales Team Through Training & Coaching
  • Best Practices in Sales Performance Management: Tracking & Reviewing
  • Effective Strategies to Deliver Constructive Feedback
  • Lifting the Team Spirit: Inspiring & Motivating the Sales Team Toward High Performance
  • Negotiation Skills: Key Concepts
  • Pre-Negotiation Prep-up & Analysis: Foundation of Negotiation Success
  • Negotiation Strategies That Win Profitable Deals
  • Telesales: Key Concepts
  • Telephone Etiquette 101 For Selling Effectively Over Phone
  • Planning & Preparation for Telesales
  • Mastering Cold Calling: Getting Foot In the Door
  • Making an Impactful First Impression Over Phone: Building Instant Rapport & Trust
  • Discovering Customer Challenges & Needs: Effective Probing
  • Best Practices in Pitching Impactfully Over Phone
  • Impactful Virtual Sales Presentation
  • Effective Strategies to Handle Customer Objections
  • Influencing Skills to Win More Business: 6 Principles of Influencing
  • Build a Consistent Deal Flow With Strong Follow-up & Closing Skill
  • Mining Existing Accounts Through Cross-Selling & Up-Selling

Client Testimonials

General Manager, L&D
of a leading Indian FMCG major

The training intervention led by upGrad Work Better for our frontline sales officers contributed largely to the increase in revenue we saw over the last quarter. The training methodology carried out by the

Chief Manager, L&D
of a BFSI giant

upGrad Work Better has been our trusted training partner for several years now. We have trained thousands of our employees across India in selling skills through upGrad Work Better. I can easily say that they are one of the most professional training companies in India, with a genuine focus on helping their clients achieve their targets. Considering that our training needs were spread across the length and breadth of the country, sometimes in the smallest of towns, they not only managed to provide us quality trainers in remote locations but made sure that the whole coordination process also went through smoothly.

Head, L&D
of an established BFSI company

The business impact we have seen after getting upGrad Work Better on board as our training partners has been great. We have managed to completely overhaul the approach taken towards business acquisition. The proactiveness and productivity of individual employees has seen a substantial rise and it’s nothing short of phenomenal.

Case Studies

Sales Training

Media Features : Sales Training

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