Slide What We Stand For
Each one of us must remind ourselves everyday of what we stand for, what we aspire to do, and how we aim to meet our goals. From what we have gathered from interviews with prospective candidates, most of them want to work with us based on what we stand for.
What we have written here are ideals we strive to achieve every day. Sometimes we do; at other times, we fail. In fact, the larger we grow, the more often we fail, yet we try harder to stick by our values. As stakeholders of upGrad Work Better, you need to hold us by these standards. Tell us if we are being true to ourselves and if we do stray, help us get where we intended to be. After a lot of thought and iterations, we have boiled down to our five core values.

We stand to be known as a thoroughly professional organisation. Whether you interact with clients or colleagues, professionalism is an absolute essential. Professionalism must be displayed by every individual at upGrad Work Better in equal measure. We look at ourselves as a high performing sports team (to borrow from Reed Hastings & Netflix). We are a purely performance-based company that needs to win consistently in the marketplace to survive.

We know how to be friendly and fun-loving in our interactions while being highly professional when it comes to work. This is why progress at upGrad Work Better is based entirely on merit, quality of effort and results. It will never be based on sucking up to the boss or top management.

So, what does “being professional” mean?

We stick by our commitments

  •  If we say we will call, we call.
  • We get to our meetings 15 minutes before the time of appointment. We get to our workshops at least half an hour in advance.
  • The smallest commitments count, irrespective of who we are dealing with. It could be the lackey, trainee or the CEO, we will always stick to our commitments.

We are planned, disciplined and organised

  • What we may feel are small slip-ups often lead to huge screw-ups. We must avoid those at all costs.
  • We write everything down. We are fanatic about our notepads.
  • We anticipate mistakes that clients and different stakeholders make. We think things through, always.

We put out great, consistent and quality products

  • Whenever people see any upGrad Work Better product, they should be able to see and feel the difference between us and the rest.
  • We constantly strive towards creating a best-in-the-world product and service experience.
  • Small grammatical and spelling errors in our emails and content give the impression that we are unprofessional. We avoid them at all costs.
  • Our products should be reliable for our customers. People should be able to trust our products.

We always prepare well and know our stuff

  • We never go into a meeting or training unprepared. We spend a lot of time preparing for just about everything.
  • We always do a thorough research on the person and company before meeting them.
  • If we say we will call, we call.
  • We get to our meetings 15 minutes before the time of appointment. We get to our workshops at least half an hour in advance.
  • The smallest commitments count, irrespective of who we are dealing with. It could be the lackey, trainee or the CEO, we will always stick to our commitments.
  • What we may feel are small slip-ups often lead to huge screw-ups. We must avoid those at all costs.
  • We write everything down. We are fanatic about our notepads.
  • We anticipate mistakes that clients and different stakeholders make. We think things through, always.
  • Whenever people see any upGrad Work Better product, they should be able to see and feel the difference between us and the rest.
  • We constantly strive towards creating a best-in-the-world product and service experience.
  • Small grammatical and spelling errors in our emails and content give the impression that we are unprofessional. We avoid them at all costs.
  • Our products should be reliable for our customers. People should be able to trust our products.
  • We never go into a meeting or training unprepared. We spend a lot of time preparing for just about everything.
  • We always do a thorough research on the person and company before meeting them.
  • The customer is the reason there’s food on our table. There is no business without a customer. That’s why we must strive to be as customer-centric as possible.

  • This does not mean that we cater to every need or idiosyncrasy of our clients. We can always respectfully decline something that we cannot cater to. However, once we decide to take a client on board, they must absolutely love dealing with us. It’s that simple – get the customer to fall in love with you and upGrad Work Better. They should not be able to look beyond you for their training related work.

  • Every member of upGrad Work Better is aware of their role in the service chain and how they impact the end customer, even if they do not have customer-facing roles.



  • Every team member is aware of every single touch point that creates an experience for the customer. Every touch point with the customer needs to provide a feeling of delight.

  • The best way to grow your business is through word of mouth and references. The only way to get either is by delighting your customer.

  • We treat our internal customers with as much care and love as we treat external customers. It’s important for internal customers to be serviced well for the external customers to be serviced well.

  • The greatest companies on earth – Amazon, Apple, Facebook – are all customer-centric and obsessive, and so should we be. Our competition is never another training company. It’s always about us raising the bar continuously and improving our standards of customer centricity.
    • An entrepreneurial setup like ours gives people the freedom to come up with new, innovative ideas. Being innovative simply means coming up with new, different and better ways of doing stuff. Each idea that you come up with will be celebrated. We appreciate people who think of making things better all the time. You will also get the freedom to execute the ideas you come up with.

    • If you are not passionate about the work you do – learning & development as an industry or the company you work for – you are the wrong fit for us. We want people who feel passionately about things.

    • At upGrad Work Better, we experiment a lot and often end up failing at them too. But we are never scared of failing. Failure is how we learn new things. If you hear of a lot of new things happening, don’t get scared. Don’t think we are doing random things. A few of those experiments stick and become big verticals in the future.
  • The reason why we hold this value important is because we want our people to enjoy coming to office. That stops happening when you have a bunch of terrible people around.

  • We ensure that we hire decent human beings. We won’t hire a terrible person even if they are very smart and right for the job otherwise.

  • Being genuine and nice does not mean you can take us for a ride. We are not only nice, but smart too. In most cases, we are not gullible.

  • A value we hold dear and take pride in is being genuine, kind and respectful.

  • We smile, mostly.
  • You will always find us doing the right thing, morally and ethically. We may differ with you on what they stand for, but rest assured it’s a question that pops up in our minds during critical decisions.

  • We encourage every person to be kind. We are task masters when it comes to work, but kind when it comes to overall conduct.

  • We are courteous. We say our thank you-s and sorry-s. We try as much as possible to keep our ego at a distance.

  • We honestly believe that it’s possible to be genuine and run great businesses at the same time.
  • No word for us means more than the foundational word of this company – better. From day 1 of our inception, we have tried to get better at everything we do. Continuous improvement is our golden mantra.
  • A term that you will see us use a lot is ‘world-class’. We can’t hold ourselves by any other standard but to create a world-class executive education & training company. We want all of us to enjoy the process of creating something great together.
  • We need to strive for excellence in everything we do, not only in terms of our final product but also every process and every detail along the way.
  • The questions that you should constantly ask yourself at upGrad Work Better are – How can I get better? How can my work get better? How can the company get better? How can we be truly world-class? If we are not getting better, we are getting worse and not growing.
  • No word for us means more than the foundational word of this company – better. From day 1 of our inception, we have tried to get better at everything we do. Continuous improvement is our golden mantra.
  • A term that you will see us use a lot is ‘world-class’. We can’t hold ourselves by any other standards but to create a world-class executive education & training company. We want all of us to enjoy the process of creating something great together.
  • We need to strive for excellence in everything we do, not only in terms of our final product but also every process and every detail along the way.
  • The questions that you should constantly ask yourself at upGrad Work Better are – How can I get better? How can my work get better? How can the company get better? How can we be truly world-class? If we are not getting better, we are getting worse and not growing.

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